Long-running skate brand HUF revisits its "cracked concrete" quake motif with a new Casio G-SHOCK collaboration, built on the rugged platform of the skate-inspired GD400 watch. The limited edition timepiece boasts a bold metal face protector, extra tough lug band attachment and super illuminator LED, as well as the HUF quake etched pattern that pays tribute to the brand's original San Francisco roots. Featuring a blacked-out finished highlighted by a HUF green LCD backlight, the piece embodies HUF's shared principles with G-SHOCK, centering on perseverance, rebellion from the mainstream and a passion for craftsmanship. The HUF x G-SHOCK GD400 retails for $190.00 USD and will be available in May 2015 at the G-SHOCK NYC Soho store, select retailers and HUF's online store.
In celebration of the launch, G-SHOCK and HUF has unveiled a video short entitled "What," chronicling the strange and often unexplained events that occur in a day in the life of a skateboarder.