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Reebok Classic and Kendrick Lamar Unveil New "Be Ventilated" Short Film

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Last week Reebok Classic launched the new Reebok Ventilator "Day Glo" collection, with an accompanying campaign featuring Top Dawg Entertainment artist Kendrick Lamar. The rapper's ongoing partnership with the iconic sportswear brand has yielded a new project, a short film entitled "Be Ventilated." The minute-long clip places the Reebok Ventilator "Day Glo" at the heart of a style revolution led by Kendrick, featuring a kaleidoscope of cultures taking to the streets of LA to stand up to the stale, expected and typical fashion norms in contemporary society. Press play on the video below, and find the Reebok Ventilator "Day Glo" collection in stock now at select Reebok retailers and online.