Freshness Curated: 10 New York City Sneaker Shops - Freshness Mag

Freshness Curated: 10 New York City Sneaker Shops

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New York City is hands down the capital of sneaker culture, and not because the Big Apple is the undisputed fashion capital of the country, though that’s certainly a contributing factor. It also doesn’t hurt that NYC is THE global media hub, with various style mags and sneaker blogs alike counting both Condé Nast and The New York Times as neighbors. No, what makes New York the epicenter of the vast sneaker landscape is that the city is the mecca of modern basketball, as well as the birthplace of hip hop. Both will forever be linked to sneaker culture, which means the same for NYC and sneakers: an inextricable connection rooted in history.

It’s also a simple matter of optics: New Yorkers have at their disposal a lineup of sneaker shops too numerous to mention. We’ve parsed the list and identified the 10 shops you need to know now.

Produced by: Dan Hwang

Flight Club

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For those sneaker fanatics who regard the thrill of the chase as a major component when it comes to the unmitigated pleasure of procuring new kicks, they’ll want to avoid Flight Club, for the simple reason that the consignment shop makes it too easy. The utilitarian space trades in atmosphere for sheer volume, with countless sneaker grails literally lining the walls. Bring your checklist and your wallet.

812 Broadway

New York, NY 10003

Tel: +1-888-937-8020

Hours: 12:00 pm – 8:00 pm

www.flightclub.com

Extra Butter

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Originally founded in 2007 in the Nassau County town of Rockville Center, Extra Butter opened a second location in the LES in 2013. In addition to the impeccable selection — including releases from the Bin 23 Jordan collection — the store has a dope setup, inspired by owner Jason Faustino’s love of movies. Shoppers can expect velvet red curtains, vintage movie-theater seats and display shelves that resemble film strips.

125 Orchard Street

New York, NY 10002

Tel: +1-917-965-2500

Hours: 11:00 am – 7:00 pm

www.extrabutterny.com

NikeLab 21M

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Rebranded as a NikeLab location in 2014, 21 Mercer offers limited-edition sneakers, even more limited collaborations and the tech fleece pieces released under the NikeLab umbrella, but the space is worth visiting just for the exquisitely designed space. Built with sustainability in mind, the store has interlocking shelving units constructed from post-consumer waste materials and modular checkout counters, resulting in an aesthetic that redefines the concept of a retail experience.

21 Mercer Street

New York, NY 10013

Tel: +1-212-226-5433

Hours: 11:00 am – 7:00 pm

www.nike.com/NikeLab

adidas Originals

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Style is the currency that runs through adidas Originals’ SoHo location, with the retro-minded, fashion-forward inventory eschewing function for form. In the warmer months ahead, the garage-door façade is rolled up so that the store opens to the street. If it’s limited or comes out of a collaboration, chances are you’ll find it here.

136 Wooster St

New York, NY 10012

Tel: +1-212-673-0398

Hours: 10:00 am – 9:00 pm

www.adidas.com/Originals

atmos NYC

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The “atmos” name alone gives the store instant cred. Growing out the of success of the original Tokyo store, atmos NYC has a long, whitewashed showroom lined with backlit cubbyholes featuring an array of covetable sneakers. Worth the trip to 125th Street.

203 W 125th Street

New York, NY 10027

Tel: +1-212-666-2242

Hours: 11:00 am – 8:00 pm

atmosnyc.blogspot.com

House of Hoops

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Opened in 2007, the Harlem-based House of Hoops was no. 1 of many HoH locations to follow. Representing the first joint retail venture between Nike and Foot Locker, the store not only stocks exclusive basketball product you won’t find anywhere else, but it’s also the site of symposiums, workshops and local educational activities.

268 West 125th Street

New York, NY 10027

Tel: +1-212-316-1667

Hours: 10:00 am – 8:00 pm

houseofhoops.footlocker.com

KITH

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The crown jewel in Ronnie Fieg’s growing KITH empire, the flagship on 644 Broadway underwent extensive renovations last year, conducted by Snarkitecture to create a retail space disguised as an art installation. Come for the exclusive kicks, including Fieg’s always sought after sneaker collaborations, and stay for KITH’s in-house line of high-quality apparel and accessories.

644 Broadway

New York, NY 10012

Tel: +1-646-648-6285

Hours: 10:00 am – 8:00 pm

www.kithnyc.com

The Vans DQM General

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Established in 2011, the General expertly transposes Vans’ laid back, sunny SoCal sensibility to NYC, catering to the city’s burgeoning skate community. The store stocks a curated selection of Vans footwear and apparel for men, women and kids, along with exclusive DQM for Vans apparel and footwear that can only be found here.

93 Grand Street

New York, NY 10013

Tel: +1-212-226-7776

Hours: 10:00 am – 7:00 pm

www.vansdqm.com

ALIFE Rivington Club

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The ALIFE Rivington Club has been around long enough that the store now fully lives up to its clubby trappings, notorious for its mahogany cubbies, leather couches and outdoor courtyard. Ring the buzzer and step into a world in which sneakers embody the idea of manly luxury.

158 Rivington Street

New York, NY 10002

Tel: +1-212-375-8128

www.rivingtonclub.nyc

West NYC

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Repping the Upper West Side since 2007, West NYC is a no-nonsense sneaker shop known for its helpful staff and a selection of New Balance and ASICS runners that’s hard to beat. It’s no wonder that West NYC has made a name for itself in just a few short years: owner Lester Wasserman is the scion of a family that’s been in the shoe business for four generations, though Lester is the sole sneakerhead in the family.

147 W 72nd Street

New York, New York

Tel: +1-212-787-8595

www.westnyc.com