I Love Ugly – April 2015 Collection

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New Zealand’s I love Ugly has unveiled its third collection for 2015 via a new editorial shot by respected fashion photographer Adri Law. Leveraging the success of the brand’s flagship store on La Brea, I Love Ugly used L.A. as the backdrop for its latest menswear range, featuring assorted jackets, shirting, T-shirts, shorts and trousers that reveal a refined sensibility. A subdued color palette of neutral grey, white and black shades are used on key pieces that include the extended bomber jacket, distressed denim jacket and the “Quiet minds” T-shirt, as well as a lightweight linen short and colorways of the Japanese inspired “Edo” Pant. The goods are available now through select I love Ugly retailers and online.

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