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Freshness Curated: 10 New York City Streetwear Shops

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The evolution of streetwear is entwined with New York City. Union, founded in 1989, introduced the country to the modern concept of streetwear, eventually passing the torch to Supreme and Stussy. It may not have been birthed here, but streetwear came of age in the city. It’s no surprise, then, that it’s home to a number of stores that carry on its legacy. We present 10 New York City streetwear shops that you need to know right now.


Freshness Curated: 10 New York City Streetwear Shops

Like an aging slugger during the steroid era, Supreme gets stronger even as it ages. Founder James Jebbia could teach a master class on how to grow your business without losing your edge. The New York City location is where the empire was founded, and still functions as something of a through-line, connecting its Lower East Side roots with any future projects.

274 Lafayette Street
New York, NY 10012
Tel: +1-212-966-7799
Hours: 11:30 am – 8:00 pm



There’s no Supreme without Stussy. The brand had a cultish shop on Prince Street, established in the early ’90s through a partnership with James Jebbia and Shawn Stussy himself. Shop the goods at the current location and tap into a still vital brand that kickstarted the very concept of streetwear.

176 Spring Street
New York, NY 10012
Tel: +1-212-226-8493
Hours: 11:00 am – 7:00 pm

The Hundreds (CLOSED)


Known for projecting Southern California culture, The Hundreds opened its NYC chapter store in 2010 to connect with the city that left an indelible mark on streetwear. Aside from the reliable selection of hoodies, tees, snapbacks and the like, the store is worth visiting simply for the distinctive design of the space, one that combines both modernity and a vintage.

96 Grand Street
New York, NY 10013
Tel: +1-646-558-3114
Hours: 11:00 am – 7:00 pm

Reed Space (CLOSED)


The retail home of Staple Design, the shop stocks plenty of streetwear stalwarts, exclusive collaborations and extensive selection of magazines and books. The store is also an event space and art gallery, hosting exhibitions by contemporary artists including the likes of Faile, Parra, Boogie, Wissam Shawkat, Andrew Sutherland, Kenji Hirata and Florencio Zavala.

151 Orchard Street
New York, NY 10002
Tel: +1-212-253-0588
Hours: 1:00 pm – 7:00 pm



Founded in Harlem in 2006, ONLY NY opened its flagship store six year later. Owners Micah Belamarich and Julian Goldstein grew up as friends on the Upper West Side, and the store is an outlet — in the literal sense — for their ’90s NYC roots. Get your wardrobe staples here, and support a team that’s spurred on by an old-fashioned variety of New York hustle..

176 Stanton Street
New York, NY 10002
Tel: +1-646-649-5673
Hours: 12:00 pm – 8:00 pm

Carhartt WIP


Having opened in 2011 as the brand’s first U.S. store, the 800-square-foot space on Crosby Street in SoHo is all dark hardwood and industrial metal, in keeping with the idea of toughness and durability that’s forever been tied to the identity of the Carhartt name. And while the clothes feature a number of familiar silhouettes, they come in high-quality materials and contemporary fits suitable for downtown New York.

284 Lafayette St
New York, NY 10012
Tel: +1-212-219-2934
Hours: 11:30 am – 7:00 pm



Relive the cresting of a new wave of streetwear, spearheaded by the opening of BAPE’s NYC location, at the time the 16th store in NIGO’s burgeoning retail empire. NIGO has since moved on, and BAPE suffered the indignity of persistent rumors that the NYC was shuttering its doors. Not only has the shop endured, but it’s celebrating its tenth anniversary, with a number of special projects set to release in celebration of the milestone.

91 Greene Street
New York, NY 10012
Tel: +1-212-925-0222
Hours: 11:00 am – 8:00 pm

Billionaire Boys Club


Founded in 2007, when denim jackets covered in Swarovski crystals was something to be coveted, the Billionaire Boys Club NYC flagship has stayed relevant through new projects like Bee Line, a joint venture between Pharrell and Mark McNairy. Of course, BBC’s signature graphic tees and hoodies are offered here, as well as Pharrell’s ongoing addidas collaborations.

456 W Broadway
New York, NY 10012
Tel: +1-212-777-2225
Hours: 12:00 pm – 7:00 pm



Owner Russell Karablin stocks the store with his namesake brand’s edgy, irreverent apparel. A Russian immigrant who grew up in Coney Island, Karablin has always gone against the grain, and his individual style informs the aesthetic of SSUR and its NYC store, which is filled with cultural memorabilia that reflects his persona interests.

296 Elizabeth Street
New York, NY 10012
Tel: +1-212-431-3452
Hours: 11:00 am – 7:00 pm

Black Scale (CLOSED)


San Franciscans Michael “Mega” Yabut and Alfred De Tagle founded Black Scale in 2007. Three short years later, the brand opened a New York boutique on Elizabeth Street, and in 2014 they settled into their current digs on Prince Street. The moves are indicative of the progress the upstart brand has made in a relatively short period of time, with apparel that has matured as the brand continues to evolve.

4A Prince Street
New York, NY 10012
Tel: +1-212-226-1123
Hours: 11:00 am – 7:00 pm