Nike recently reopened their brand experience store in Santa Monica at the Third Street Promenade with a renewed focus on women and Nike+ services. The redesigned space is two stories and covers an impressive 20,000 square-feet, reflecting the brand’s multi-category store concept. It will feature premium products along with enhanced customer services. A range of running and training apparel for women will be emphasized, while men’s running, training, basketball and sportswear, along with Jordan, Nike SB and Hurley can be found on the second floor. The new store reflects a lighter and stronger aesthetic that makes use of the natural light in the area. Turn the page to take a look.