Let's face it, 4/20 has become something of a national holiday, one that's become more popular than, say, Arbor Day. We have a pretty good idea how observers will be celebrating the occasion (pizza, Ben & Jerry's and marathon viewings of Super Troopers will likely be involved), but have you given thought to what you'll be wearing? When it comes to matters of style, the sophisticated herbalist leaves the ratty tees and ponchos to the rank amateurs, and instead shops the stellar 4/20-themed gear from the following brands.
DOPE "Cali Grown" CollectionDOPE continues its annual 4/20 tradition with a new collection, with this year's "Cali Grown" installment featuring a tee with a kaleidoscope leaf print, along with a snapback adorned with tonal 2D leaf embroidery and contrasting 3D DOPE embroidery as well. True to its name, the collection is produced domestically in Los Angeles, California. Shop the goods now through DOPE's online store.
South Park x HUF 420 CollaborationHUF has teamed up with South Park -- Comedy Central's long-running, legendary animated series -- on a limited-edition 420-themed pack. The goods comprise tees, socks and easy shorts, as well as a tote bag, towel, and custom shaped skateboard deck. The South Park x HUF 420 Collaboration is available now through select HUF retailers worldwide and online.
Rocksmith x High Times Magazine 420 American Pop Collab Capsule NYC-based streetwear brand Rocksmith joins forces with the counter-culture monthly High Times for a pop art-inspired T-shirt capsule for 420. Featuring two different graphics, each available on a trio of T-shirt colors, the collection is available now exclusively through Rocksmith's online store.
Redman x Mighty Healthy 420 Capsule Collection New York's Mighty Healthy has tapped rapper Redman for the 4/20-themed "High Standards" capsule collection, celebrating all things hip hop and smoke. The capsule features jerseys, tees, snapbacks and bucket hats, all emblazoned with Mighty Healthy's trademark bold graphics and Redman's signature style. Shop the collection now through Mighty Healthy's online store.
UNDRCRWN 420 Capsule Collection In an annual tradition, UNDRCRWN has launched a special 4/20 capsule collection composed of tees and snapbacks. Featuring a theme modeled after some of sports' all-star stoners, as well as an original "Running Trees" collegiate-style mascot, the collection is available directly from UNDRCRWN, but only through through 4/20, so go here now to purchase.