adidas Originals Introduces Chromatech Color Shift Technology

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Following up on its Xeno collection, featuring a unique light responsive finish, adidas Originals introduces a new innovation dubbed Chromatech. Whereas Xeno reacted to light, Chromatech is affected by motion, in which the color of the material changes as it expands and contracts. The natural color shift results in a color spectrum unique to how each shoe is worn, so that no two pairs are alike. Look for Chromatech to be initially available on the SL Loop Racer, the newest addition to the SL family that uses a lacing system formed by the webbing of the signature 3-Stripes. The kicks will retail for $95 and are set to launch through select adidas Originals retailers and online beginning May 8th.

Release Date: 5/8/2015 (Friday)

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