Don't misunderstand the intentions behind the IWC Schaffhausen Connect. Just how it will never look and act like an Apple Watch, an Apple Watch will never be anything near any IWC timepiece. Just announced and beginning to be rolled out with some IWC watch straps, the Connect is a small electronic module that adds fitness tracking functionality to your watch as well as the ability to connect to the Internet of Things. Just like the other classic watch makers branching out into this market, it represents a recognition of the dilemma many customers have: wanting to enjoy the latest technology, but not wanting to give up their traditional, go-to wrist watch. The Connect will use NFC and Bluetooth connectivity to pass along your activity tracking as well as a other functionality yet to be fully detailed. The Connect is set to launch initially with the Big Pilot watch collection, with more to roll out soon. You have to admit this sort of thing shouldn't be a surprise, but it's still an interesting time to watch the big players find their way in a complex market.