When President Obama showed up today at Nike World Headquarters to deliver a speech promoting the Trans-Pacific Partnership trade deal, he was gifted with a special sneaker bearing a unique design pedigree. Finished in a red, white and blue design, the shoe -- dubbed the Jordan MTM -- was created by the design triumvirate of Michael Jordan, Tinker Hatfield and Nike CEO Mark Parker. The project naturally calls to mind Nike's ultra-exclusive HTM line, helmed by Tinker, Mark and Hiroshi Fujiwara of fragment design. Since its inception in 2002, HTM has operated as a design incubator established on the twin pillars of design and innovation.
With news of today's development, one has to wonder whether the Jordan MTM will be a truly unique one-off, or whether the POTUS' kicks will augur future special projects under the MTM banner. The difference between the new line and HTM, of course, would be that MTM would revolve around Jordan Brand. The mind fairly races when considering the concept of retro Air Jordan silhouettes given the MTM treatment. In indirect fashion, one unintended aspect of President Obama's legacy could be the birth of a design troika dedicated to re-imagining and re-engineering Jordan kicks under its singular design vision. Stay tuned.