An Inside Look at the Milwaukee Bucks' Redesign

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The Milwaukee Bucks are looking to generate some early excitement for the 2015 - 2016 NBA season. The organization recently unveiled a new logo featuring a redesigned Buck, whose aggressive visage is framed by a 12-point antler rack, at the center of which is a stylized basketball. (New team uniforms will be revealed in June.) The company behind the re-branding is a surprising choice: the Brooklyn design firm Doubleday & Cartwright, headed by the creative director Kimou Meyer, aka Grotesk, who we profiled here a year ago. ESPN.com was granted exclusive access to the design team tasked with the makeover -- made up of Meyer, Justin Kay and Christopher Isenberg -- and the guys shared the creative process for the Bucks project, described as the biggest undertaking ever executed by D&C. Go here for the full story, including the inspiration behind the redesign and a look at preliminary sketches and developmental logos.

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