Freshness Curated: 10 Los Angeles Streetwear Shops

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Los Angeles is the birthplace of streetwear, and today the city is home to a number of stores that continues to carry the torch for the style genre. It’s been around long enough that the loose coalition of brands that fall under the “streetwear” umbrella can no longer be considered an upstart movement. Instead, labels like The Hundreds and Diamond are now the grizzled industry veterans. Streetwear has grown up, and so too has its followers. Its ongoing evolution is spearheaded by the following 10 Los Angeles shops. Flip the page and get acquainted with the West Coast vanguard of streetwear.

Produced by: Dan Hwang

Supreme

Freshness Curated: 10 Los Angeles Streetwear Shops

Opening a decade after the original New York store, Supreme was instrumental in transforming the Fairfax district from a historically Jewish neighborhood into the epicenter of L.A. streetwear. The Fairfax Street store is distinguished by skate bowl in back, and a regular coterie of loiterers and hangers on who, upon closer inspection, turn out to be Jason Dill and the Odd Future guys.

439 N Fairfax Avenue

Los Angeles, CA 90036

Tel: +1-323-655-6205

Hours: 11:00 am – 7:00 pm

www.supremenewyork.com

The Hundreds

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Principally through its Web site, The Hundreds brought a welcome openness to streetwear, pioneering an all access philosophy that stood in stark contrast to James Jebbia’s secrecy. The original Rosewood location has been renovated with a much larger space — complete with much needed air conditioning — that continues The Hundreds’ mission of bringing streetwear to the masses.

7909 Rosewood Avenue

Los Angeles, CA 90048

Tel: +1-310-807-1754

Hours: 11:00 am – 7:00 pm

www.thehundreds.com

Diamond Supply Co.

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Walking through the brand’s beautifully appointed flagship space, it’s difficult to believe Diamond Supply was founded in 1998 in founder Nick Tershay’s one-bedroom San Francisco apartment. Initially launched as a skateboarding hardware company, the full-fledged lifestyle brand now offers apparel and a burgeoning footwear line.

451 N Fairfax Avenue

Los Angeles, CA 90036

Tel: +1-323-966-5970

Hours: 11:00 am – 7:00 pm

www.diamondsupplyco.com

SSUR

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With such strong identity tied to its New York roots, it was a bit of a surprise to see Russ Karablin launch an L.A. location in 2014. SSUR L.A. is just a stone’s throw away from the Fairfax district, and its 1,300-square-foot-space is nestled among Russian stomping grounds like Mechta Deli and Bar Lubitsch.

7710 Santa Monica Blvd

West Hollywood, CA 90046

Tel: +1-323-656-1619

Hours: 11:00 am – 7:00 pm

www.ssur.com

Union

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Carrying on the mission of the legendary Union NY, the surviving L.A. outpost is nothing less than an arbiter of cool. The retailer was partially responsible for introducing Japanese brands like NEIGHBORHOOD, visvim and WTAPS to the West, and today Chris Gibbs and company are helping customers transition to designers including Thom Browne and Junya Watanabe.

110 S La Brea Avenue

Los Angeles, CA 90036

Tel: +1-323-549-6950

Hours: 11:00 am – 7:00 pm

www.unionlosangeles.com

Stussy

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Situated on La Brea literally next door to Union (and UNDEFEATED on the other side), the Stussy Los Angeles chapter store is the physical embodiment of the pioneering brand’s continuing relevance. Additionally, its presence leads the charge on a growing retail scene on La Brea that now includes Black Scale, Mishka and denim maestros Self Edge.

112 S La Brea Avenue

Los Angeles, CA 90036

Tel: +1-323-933-2251

Hours: 11:00 am – 7:00 pm

www.stussy.com

Hall of Fame

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Founded in 2007, Hall of Fame elevated the fitted cap from a sartorial afterthought to a wardrobe essential, displaying its inventory of hats in a museum-like environment. While caps are still the shop’s bread and butter, Hall of Fame has added apparel to is product lineup, bridging the gap between streetwear and sportswear.

499 N Fairfax Avenue

Los Angeles, CA 90036

Tel: +1-323-655-6002

Hours: 11:00 am – 7:00 pm

www.halloffameltd.com

Crooks & Castles

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Crooks & Castles’ Fairfax flagship is a perfect demonstration of streetwear’s maturation. Formerly recognized for popularizing the all-over print that was once a hallmark design of streetwear, Crooks & Castles now occupies a retail space that resembles an upscale boutique, blending exposed pipes and brick walls with handsome red cedar displays and wood-framed sofas.

455 N Fairfax Avenue

Los Angeles, CA 90036

Tel: +1-323-652-3005

Hours: 11:00 am – 7:00 pm

www.crooksncastles.com

Black Scale

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Located on the same sunny block on La Brea as Stussy and Union, newcomer Black Scale brings a dark, occult-heavy presence to frighten Steven Alan shoppers across the street. While the brand has gained notoriety for its graphic tees and snapbacks, Black Scale’s growing cut-and-sew collection is worthy of a second look.

126 S La Brea Avenue

Los Angeles, CA 90036

Tel: +1-323-413-2349

Hours: 11:00 am – 7:00 pm

www.black-scale.com

Mishka

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Having transported its L.A. flagship from Echo Park to La Brea three years ago, Mishka sits next door to Black Scale, offering tees, sweats and caps bursting with vivid colors and graphics, in stark contrast to its black-cloaked neighbor.

128 S La Brea Avenue

Los Angeles, CA 90036

Tel: +1–213-536-4234

Hours: 11:00 am – 7:00 pm

www.mishkanyc.com