Kanye & Pharrell May Have Saved adidas Originals

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Kanye West and Pharrell Williams are considered by many to be icons in both the music and fashion industries. Of the many commonalities they share, the big standout is their endorsement deals with German sportswear giant adidas. Kanye finally released his long awaited Yeezy Boost and Williams most recently introduced 50 editions of the Superstar with his Supercolor Pack. According to industry journalists, adidas Originals sales have increased by 29 percent throughout the first quarter of 2015, which is a big jump up from last year's 3 percent, and that West and Skateboard P are responsible for it. Some have argued that these figures can be misleading because the Originals umbrella is so big. But still, the numbers don't lie. Look forward to more from Kanye and Pharrell in the coming years.