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Freshness Curated: 10 Shops to Visit While in London

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London has always been one of the most stylish cities in Europe. In addition to Savile Row, where crisply tailored suits with ticket pockets have always been in fashion (just ask Ralph Lauren), the British capital is home to a vast network of stores that offer something for everyone, whether it’s limited-edition trainers or a Paul Smith tie. If London happens to be in your travel plans this summer, you’ll want to pack your Barbour jacket and get to know the Tube map, as well as the local lexicon, including terms like “Tube map.” And keep our list of 10 must-see London stores handy.

Produced by: Dan Hwang


Freshness Curated: 10 Shops to Visit While in London

Originally launched in 2002, and relocated to its current location in 2010, Footpatrol is arguably London’s most well known sneaker destination. A makeshift hub for the city’s sneaker community, the store offers just about every limited-edition from all the major brands, as well as sneaker collaborations that never disappoint.

80 Berwick Street

London W1F 8TU

Tel: +44 20 7287 8094

Hours: 10:00 am – 7:00 pm



The London outpost of the Swedish retailer opened last year, staking claim to trendy Shoreditch real estate that neighbors the Ace Hotel. The Sneakersnstuff reputation established enough that this vast 2,000 square foot space has instantly become an essential stop for the area’s sneaker obsessed.

107-108 Shoreditch High Street

London E1 6JN

Tel: +44 20 3754 6443

Hours: 10:30 am – 6:30 pm

NikeLab 1948


Located under the railway arches on Bateman Street in Shoreditch, the former 1948 Nike store is now just one of six NikeLabs on the planet. In addition to the exclusive, covetable product — including the Nike Free Mercurial Superfly HTM, as just one example — you’ll want to check out how the space takes the concept of sustainability to the next level, featuring shelving made from recycled hard-drives and flooring developed from Nike Grind reprocessed rubber.

Arches 477-478, Bateman’s Row

London EC2A 3LQ,

Tel: +44 20 7729 7688

Hours: 10:00 am – 7:00 pm



The Shoreditch menswear boutique is housed in a bright white space, stocking a diverse range of brands including nanamica, Stone Island and Palace. Visitors can also shop the fashionable in-house line, as well as stationary, cycling manuals and stylish grooming products. Grab a cup of Square Mile coffee on your way out.

140 Shoreditch High Street

London E1 6JE

Tel: +44 20 7033 0500

Hours: 10:30 am – 7:00 pm

Dover Street Market


Technically this multi-brand retail experience can be labeled a department store, but it’s more like a gallery, in which a “beautiful chaos” sensibility gives way to distinct spaces and pop-ups that resemble an art installation. The set-up is overhauled every few months, so there’s always a new reason to go back.

17-18 Dover Street

London W1S 4LT

Tel: +44 20 7518 0680

Hours: 11:00 am – 7:00 pm



The Shoreditch boutique was founded by the Londoner James Brown when his professional football career was cut short by an Achilles injury. Cult menswear brands with luxury leanings are a specialty, including visvim, Raf and Dries, as well as under-the-radar labels like Casely-Hayford and Geoffrey Small.

41-43 Redchurch Street

London E2 7DJ

Tel: +44 20 7739 9733

Hours: 11:00 am – 7:00 pm

The Goodhood Store


Launched in 2007, The Goodhood Store offers a curated take on streetwear including Norse Projects, NEIGHBORHOOD, and C.E, and has since garnered a loyal following. After picking up new duds that will beautify your closet, you can spruce up your home by visiting Goodhood’s new lifestyle store, located just across the street.

151 Curtain Road

London EC2A 3QE

Tel: +44 20 7729 3600

Hours: 10:30 am – 6:30 pm



The streetwear pioneer set up shop in London in 2011, showing the world that it’s possible to expand on a global scale through limited editions. Like its New York and L.A. counterparts, the store regularly sees long queues on high-profile Thursday drops.

2/3 Peter Street

London W1F 0AA

Tel: +44 207-437-0493

Hours: 11:00 am – 7:00 pm

Couverture & The Garbstore


Many of us first became familiarized with the retailer through its collaborations with Reebok, in which Couverture & The Garbstore founder Ian Paley gave an inside-out treatment to various sneaker silhouettes. That singular design aesthetic also extends to the brick and mortar store, set in the lower ground floor of an airy townhouse in London’s most famous market. In addition to the Reebok kicks, expect an international lineup of contemporary and heritage brands, as well as Paley’s Garbstore menswear brand.

188 Kensington Park Road

London W11 2ES

Tel: +44 20 7229 2178

Hours: 10:00 am – 6:00 pm



Founded in 1909 by the U.S.-born retail magnate Harry Selfridge, the acclaimed department store features six floors offering 10 acres of shopping space, as well as 11 places to eat, two exhibition halls and countless services. Along with an impressive roster of menswear brands, ranging from streetwear pioneer A BATHING APE to contemporary American sartorialist Thom Browne, the store is worth a visit just for its various displays and exhibitions.

400 Oxford Street

London W1A 1AB

Tel: +44 113 369 8040

Hours: 9:30 am – 9:00 pm