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BMW Celebrates 40 Years of BMW Art Cars

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Back in 1975, French racing driver and art enthusiast Hervé Poulain came up with the idea to distinguish his race car with a new design, and he turned to his artist friend Alexander Calder. Jochen Neerpasch, the BMW Motorsport Director at the time, eventually became involved with the project, and the first BMW Art Car was born. Since then, a total of 17 different artists have made their own contributions to the BMW Art Car Collection, with notable names from the lineup including Andy Warhol, Robert Rauschenberg, Jenny Holzer and David Hockney. The 40th anniversary celebration has made its way to the Concorso d’Eleganza at Lake Como, where the first four BMW Art Cars by Alexander Calder, Frank Stella, Roy Lichtenstein and Andy Warhol, along with the M3 GT2 by Jeff Koons, are all on display.The “rolling sculptures,” as BMW calls them, will be presented later in 2015 in New York, Miami and Shanghai.