BAIT x G.I. Joe x New Balance 574 “Cobra Commander”

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It turns out the G.I. Joe-themed 710 “Roadblock” from New Balance and SoCal retailer BAIT was just one pair of a larger pack. The sneaker-boot hybrid is joined by a New Balance standby, the classic 574, featuring a design inspired by the nefarious Cobra Commander. The colorway reflects the character’s signature uniform, with an eye-catching snakeskin pattern laser-etched onto the tonal navy leather upper and printed in metallic silver on the contrast white midsole. Premium pigskin suede appears on the toebox, collar and tongue, while a deep red tone covers the translucent outsole and matching laces. A leather lining, metallic silver underlay highlighting the “N” side log, and a Cobra logo debossed on the heel round out the details. The BAIT x G.I. Joe x New Balance 574 “Cobra Commander” retails for $140 and launches June 20th at all five BAIT chapter stores and online via raffle.

Release Date: 6/20/2015 (Saturday)

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