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Boon the Shop x ICNY Customization Laboratory Event Recap

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Last month, New York-based alternative sportswear brand ICNY made the trek to South Korea to team up with premier menswear retailer Boon the Shop. Together, they hosted a special Customization Laboratory Event through which customers were enjoyed a unique opportunity to personalize T-shirts with ICNY founder and designer Mike Cherman. Shoppers were provided with an array of reflective graphics and designs to choose from, all designed exclusively for Boon the Shop. Check out the video recap below.