G-Shock Camo Ball Event Recap

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On Tuesday, June 9, G-Shock took to New York City’s Chelsea neighborhood to hold the Camo Ball, an invite-only event celebrating the launch of the camouflage-patterned GA100CM and GDX6900TC watch collection. In keeping with the theme, guests were required to wear at least one item of camo to get in, after which they enjoyed cold beer and custom cocktails while dancing to a curated soundtrack from New York’s own DJ Wonder and LA-based DJ SOSUPERSAM. Attendees — singer Elle Varner and DJ Jasmine Solanoalso among them — checked out the floor-to-ceiling timeline of the history of camouflage and also took advantage of the in-house photo booth (complete with camo backdrop). Check out the photo recap below, shot by Dorothy Hong.

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