Nike Dunk Low Premium SB “Primitive”

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Updated:: Jan 20, 2016
Original:: Jun 16, 2015

Paul Rodriguez, Nike SB‘s first signature athlete, teamed up with childhood friend Andy Netkin to open the Primitive Store in Encino, California. Before long, the Primitive brand would hit the next stage of its evolution, as Paul would leave his longtime board sponsor and strike out on his own, resulting in the birth of Primitive Skate. Its latest project is a collaboration with Nike SB on a Dunk Low SB, inspired by an early P-Rod 1 colorway. The shoe’s suede upper is blocked out in Black and Medium Grey, plus a Varsity Red Swoosh. The heel quarter, embossed with the signature P-Rod pattern, is the finishing touch. The kicks are available this Saturday through select Nike retailers and online.