Skip to main content

NikeCourt Flare

  • Author:
  • Updated:

Designed specifically for tennis great Serena Williams, the NikeCourt Flare is engineered to deliver greater stability. The Nike design team, led by veteran Aaron Cooper, convinced Williams that stability could be achieved through less structure, not more -- a lesson they illustrated by showing the evolution of the Kobe Bryant signature collection, which graduated from bulkier models to more flexible, lower profile silhouettes. Once Williams had signed off on the concept, the team took to the Nike Innovation Kitchen to develop a design featuring unencumbered mobility, inspired by working with a kung-fu master. This led to the addition of a neoprene cuff, delivering stability and awareness of the body's movement in space, as well as enhanced flexibility and cushioning through an internal bootie and drop-in midsole. Additionally, the upper was built with layers of composite material for lightness and strength, while the outsole was created from durability mapping, through which the design team was able to engineer in areas of added durability only where necessary.

The NikeCourt Flare is available now through select Nike retailers and online.