Just as advanced statistics has transformed the way baseball players are evaluated, New Balance is changing how baseball spikes are designed, employing an exclusive Baseball Data-Driven Platform to create the new 4040v3 cleat. New Balance studied how players use their feet as a tool to generate power by collecting pressure-mapping data from professional, collegiate, and amateur athletes.The result is a shoe that uses a full-length REVlite RC Midsole to deliver premium responsiveness, acting in concert with an engineered insert featuring a “drive zone” under the forefoot up into the big toe. Rounding out the benefits are Toe Protect, Debris-Free Tongue construction and increased heel cushioning, providing all-around comfort to ensure maximum focus. Retailing for $100, the 4040v3 will be available in a range of sizes and widths starting in August 2015. Ahead of the official launch, look for the shoe to debut at the 2015 MLB All Star Game in Cincinnati.