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Apple Unveils Four New Ads for the Apple Watch

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Apple has released a quartet of new ads for the Apple Watch, two set in foreign lands, the other two in our own backyards. "Berlin" and "Beijing" highlight the ability of the Apple Watch to help navigate different cultures while also making new connections. They're joined by "Closer," denoting how technology brings us together, and "Goals," showcasing the fitness capabilities of the sleek wearable. Each spot packs plenty of narrative emotion during its 30-second run time. Check out the videos below.