LC23 x Backdoor x PUMA R698

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PUMA teams up with the Italian fashion brand LC23 and the Bologna-based retail shop Backdoor for a premium take on the PUMA R698. Made in Italy, the shoe carries an upper built with white leather overlays and a light blue textile base, meant to evoke the craftsmanship of a luxury Italian oxford shirt. A hand-sewn tri-branded woven tag on the tongue, along with multi-colored speckled detailing on the white midsole, round out the details. The LC23 x Backdoor x PUMA R698 is scheduled to launch tomorrow through select PUMA retailers, including END.

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