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Lexus Creates the World's First Car With a Heartbeat

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Lexus has come up with a novel way to show just how exciting it is to get behind the wheel of the Lexus RC F: the exterior of the car "beats" in time with the heartbeat of the driver. Conceived and designed by Lexus Australia and advertising agency M&C Saatchi, the project involved covering the sporty coupe in a special paint that's suffused with phosphorescent substances that illuminate when subjected to an electrical charge. Inside, the driver wears various sensors that collect and send the biometric data to a circuit board, ultimately allowing the vehicle to glow in time with the driver's heartbeat. Check out the teaser video below, and look for the project to officially launch through a dedicated site this Friday.