Jordan Brand Takes Over Las Vegas With the “First to Fly” Event

This past weekend Jordan Brand took over Las Vegas with the “First To Fly” event, celebrating the upcoming launch of the Jordan Super.Fly 4 during the 2015 AAU Tournament. The “First To Fly” experience, held at Brooklyn Bowl, kicked off the proceedings, featuring attractions like the “Kaboom Room,” a virtual dunking experience that displayed the power of each participant’s dunk on a massive LED screen and court, and a premium player’s lounge with amenities that include massages, a barber shop, video games, and plenty of bowling. There was also a consumer store, where AAU participants and fans could experience the latest in Jordan Brand performance footwear, as well as Super.Fly 4 trialing. Check out the full recap in the following pages.