Jordan Brand Takes Over Las Vegas With the “First to Fly” Event

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This past weekend Jordan Brand took over Las Vegas with the “First To Fly” event, celebrating the upcoming launch of the Jordan Super.Fly 4 during the 2015 AAU Tournament. The “First To Fly” experience, held at Brooklyn Bowl, kicked off the proceedings, featuring attractions like the “Kaboom Room,” a virtual dunking experience that displayed the power of each participant’s dunk on a massive LED screen and court, and a premium player’s lounge with amenities that include massages, a barber shop, video games, and plenty of bowling. There was also a consumer store, where AAU participants and fans could experience the latest in Jordan Brand performance footwear, as well as Super.Fly 4 trialing. Check out the full recap in the following pages.

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