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David Guetta Mixes His Own Tag Heuer Formula 1 Special Edition

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TAG Heuer's slogan of "Don't Crack Under Pressure" has already drawn in a lot of unique brand ambassadorships across the worlds of sport and fashion, but this pairing with David Guetta also hits the right beat given his style, swagger, and gig schedule. Their collaboration together sees the release of the TAG Heuer Formula 1 David Guetta Special Edition, packing a GMT function needed to keep up with a global-trotting music star and a black and blue bezel indicating day and night. And, consistent with an artist relying on his hands for precision mixing, the timepieces sees a unique calfskin wristband strap inspired by clubbing attire designed not to move thanks to its titanium carbide-treated ardillon buckle. The watch is then finished with a screw-down, engraved checkerboard back and a sapphire crystal aperture that together protect the automatic calibre 7 movement. It also packs a 42+ hour power reserve, far longer than even the most die-hard fan can go. Available now via the TAG Heuer online shop for about $2,450.