Jordan Brand Announces New Store Through Snapchat

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Jordan went a novel route in announcing a new concept store in Chicago: the brand took to Snapchat yesterday at 9 p.m. EST to break the news, with Michael himself literally signing off on the blueprints. The store, dubbed Station 23, is located on 32 South State Street, just blocks from Chicago's lakefront. Whether this is a standalone venture or another collaboration with Footaction -- a la Flight 23 in New York City -- remains to be seen. Stay tuned for details.

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