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Rihanna x PUMA "Forever Bolder" Ad Campaign Launches

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PUMA took to their Instagram page to officially kick off their "Forever Bolder" campaign starring Rihanna. Featuring several teaser photos stitched together in a black and white motif, the campaign shows Rihanna donning the German brand's Ignite XT athletic training apparel as she "trains for the stage." The high-profile brand ambassador models head-to-toe gear and her toned abs, including the Ignite XT Women's Trainer and other apparel like track pants, shorts, and sports bra under the same line. Available now, you can shop the entire Ignite XT line and the Rihanna x PUMA "Forever Bolder" picks directlyhere.