Alex James Presents “Pleasures” Version 2.0

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Los Angeles-based creative Alex James may best be known as the creative brand manager for Publish Brand, but he’s quietly gaining notice for a separate venture, an ongoing art project simply dubbed “Pleasures.” The latest installment, collected under the Version 2.0 banner, features graphic tees and hoodies, all showcasing a heavy ’90s New York City influence. Consequently, the era’s cultural icons — including Morrissey, Rose McGowen, Harmony Korine and Chloe Sevigny — register appearances on various pieces. Check out the lookbook in the following pages, shot by Izzy Balderas and styled by Alex James, and find the collection available now through VFiles, Commonwealth and Juice HK, as well as the Pleasures site.

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