Nike Introduces Beta Online Drawing System to Reserve New Releases

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Nike is once again taking a stab at parity for its coveted new online releases by introducing a beta drawing system. Here's how it works: Nike will tweet a link to the drawing, which will be open for one hour, and users will click the link, sign in with Nike+, then select their preferred size and pick-up method --  either have their kicks shipped from Nike or pick them up at a nearby Nike store. If the user's name is drawn, he/she will receive an email about how to purchase the shoes. The new procedure kicks off today at 7 p.m. EDT with the Air Jordan 7 Retro "Bordeaux."

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