The 2016 Toyota Prius marks a new era for the brand's hybrid flagship, working hard to distrupt the status quo with an increase in fuel economy and a striking new exterior design. The fourth generation Prius was center stage for its official Las Vegas launch event, still demonstrating that it has the power to wow audiences and drive innovation even after nearly 20 years and more than 3.5 million sold. Although its new looks are certainly noteworthy, today's model offers a lighter hybrid system, higher-density batteries, and a new thermal efficient engine design that all work together to offer 10 percent more fuel efficiency. Drivers can also enjoy new technology in the cabin, including a wide instrument panel, the brand's Full-Speed Dynamic Radar Cruise Control, Pre-Collision Detection, and Lane Departure Alert. A lower ride height and new double wishbone suspension also produces improved control while the form-hugging seats offer a comfortable ride. The new 2016 Toyota Prius will arrive at dealerships early next year, but you can explore it in more detail after the click.