Along with today's announcement of the iPhone 6s and 6s Plus -- as well as the iPad Pro and iPad Mini 4 -- Apple unveiled the all new Apple TV. This revamped version is powered by Siri, and you'll interact with Siri through the microphone on the remote control. Users will use the remote to scroll and navigate through their favorite content, but the biggest innovation here is the introduction of a dedicated app store. Apple appears to be positioning the app store as the go-to source for all the content, apps and games anyone could ever want on their TV. The box runs the new tvOS operating system, based on iOS, which opens the way for iOS developers to create countless new apps and games specifically for Apple TV. The slim and lightweight remote, which doubles as a game controller, uses a clickable trackpad for easy navigation. The new Apple TV will be available at the end of October starting at $149 for a 32GB model and $199 for a 64GB model.