The Nike LEBRON 13 Hits NIKEiD

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For LeBron, there's no such thing as luck. Decades of hard work, perseverance and the ability to overcome any challenge has led him to the heights of NBA stardom. The latest Nike LEBRON 13, which unveiled today along with a video of its release in his hometown in Akron, OH, pays tribute to LeBron's self-created destiny, which now also hits NIKEiD for you to create your own self-designed look. Launching this Wednesday, September 30, the Nike LEBRON 13 will be going live on Nike's own customization program with an exclusive "Lake Erie" graphic. Starting with an icy blue swirling look paired with a white base in a nod to Akron' nearby Great Lake as a base, you can take over the design from there at NIKEiD.