We're drawing ever closer to the launch date of Halo 5: Guardians, so get ready for an increasingly intense promotional assault. One such salvo takes the form of a new TV commercial, subtitled "A Hero Falls" and exposed to millions of eyeballs thanks to this past weekend's broadcast debut during NBC Sunday Night Football. The clip is short on exposition and long on atmosphere, with the world coming to a momentary standstill in response to the announcement of of the Master Chief's death. (No spoilers, but we're guessing reports of the Halo protagonist's passing is greatly exaggerated.) Halo 5: Guardians launches October 27, exclusively on Xbox One.