adidas unveils the future of performance footwear with the Futurecraft 3D, a unique 3D-printed running shoe midsole that can be tailored to the cushioning needs of an individual's foot. The concept is part of adidas' Futurecraft series, using open-source source collaboration as the engine that drives innovation across all elements of production. This first installment, Futurecraft 3D, is made through an open source partnership with Materialise, a pioneer and leading specialist in 3D printing. With this new technology, customers will instantly receive a flexible and fully breathable carbon copy of their footprint, resulting in the ideal running experience by matching exact contours and pressure points. Look for more groundbreaking innovations to come out of this project in the coming months.