Reebok is set to launch the latest generation of its Pump Basketball sneaker, the ZPump Rise, featuring a 360-degree custom fit and just three key lightweight parts. There’s a fusion compression sleeve offering a seamless and irritation-free upper, along with an internal mesh bootie for superior ankle support and a tailored, personalized feel. But what makes the model stand out, of course, is the fully customizable Pump Air-Cage, providing a locked-in custom fit and added support. Look for the ZPump Rise to drop in three different packs through the rest of the year, with the introductory “Cloud Pack” launching tomorrow, October 15th, in Dark Royal/White and Black/White colorways. Retailing for $124.99, the shoe can be purchased at Finish Line and Reebok’s online store..