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Medicom Toy Partners With Levi's to Create Denim BE@RBRICKS

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Medicom Toy gives its iconic BE@RBRICK figure an all-American makeover, thanks to a new joint venture with partner brand Levi's. A 1000% BE@RBRICK is dressed head to toe in genuine washed Cone Mills denim, complete with the iconic leather patch and cinch back detailing, as well as the signature arcuate stitch on the left chest. Its relatively diminutive 100% counterpart simulates the same details in printed form. With retail set at ?38,880 (around $325) for the 1000% figure and and ?10,000 ($84) for the 100%, the heritage-minded BE@RBRICKS launch this Saturday, October 24.

Release Date: 10/24/15 (Saturday)

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