HUF Goes Back to San Francisco to Debut Its Holiday 2015 Lookbook

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Now based in Los Angeles, HUF originated as a sneaker boutique on Sutter Street in San Francisco. The skate brand — along with photographer Brian Kelley — recently traveled north to its former stomping grounds to shoot its Holiday 2015 lookbook. The collection takes inspiration from American workwear, vintage athletic apparel and classic military styling, with prominent motifs showcasing black watch tartan plaid, custom ERDL camouflage and a unique Serape design. Seasonal collaborations include special projects with High Times magazine, legendary graffiti-artist Stay High 149, and photographer Dennis McGrath. The collection arrives soon at HUF’s online store.

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