Earlier this week Li-Ning invited select media to Miami's Edition Boutique for the official launch of the Way of Wade 4. Dwyane Wade himself was on hand for the event, and attendees got a firsthand look at the latest signature models made for the Miami Heat star. During his opening remarks, Wade spoke to the evolution of the line, explaining that from the outset he'd wanted a shoe the could be worn both "on the court and off the court." For the WOW4, Wade described the creation process as being spurred by customer feedback. "That was another thing I really wanted to do at the Wade brand: listen to our fan base," he explained. In terms of distribution, Wade disclosed that his shoes wouldn't be sold at large retail chains any time soon. "Here in the States," he said, "I want to keep it exclusive for real core fans of the brand."
"That was another thing I really wanted to do at the Wade brand: listen to our fan base""I want to keep it exclusive for real core fans of the brand."- Dwayne Wade
Following the launch event, the setting shifted to Wade's house, where attendees wore the new WOW4 "Liberty" to shoot hoops on the basketball court. That inaugural colorway of the WOW4 -- identified as a personal favorite by Wade himself -- is available now atWayofWade.com, Fanatics.com and The Edition Boutique. Check out the photo recap from the launch event in the following pages.