Drone Maker DJI Buys a Stake in Camera Brand Hasselblad

Author:
Updated:
Original:
dji-buys-stake-in-hasselblad

The drone manufacturer DJI -- most well known for its Phantom quadcopter -- has announced a minority stake in Hasselblad, the company that's garnered a following for its medium-format still cameras. For now, the companies will be carrying on in business-as-usual mode, with Hasselblad continuing to build cameras in Sweden while DJI operates out of Shenzhen, China. But going forward, it's likely DJI will tap Hasselblad's 70 years of camera making expertise. Hasselblad CEO Perry Oosting has confirmed as much, saying, "We are looking forward to sharing technical expertise and paving the way for future innovations. His counterpart, DJI CEO Frank Wang, echoed the sentiment: "With this partnership, we combine our strengths to further push the borders of what's possible in imaging technology." Considering Hasselblad's experience in aerial photography, and consumers' growing demand for even better image quality, it's a partnership that holds great promise.