NIKEiD Adds New Personalization Program to Six Iconic Nike Shoes

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Personal branding has arrived on your favorite Nike kicks. NIKEiD now offers a new Personalized iD (PiD) program that allows wearers to declare their individual message (be it a mantra, nickname, team affiliation, favorite cause, social handle or personal record) as long as its pithy: the message has to be confined to eight to 11 characters, appearing on a choice of six iconic Nike shoes. The silhouettes take the form of the Roshe LD-1000, Roshe One, Pegasus 32, Hypervenom Phantom II, LeBron Soldier IX or Kobe X, and the message — which can feature letters, numbers and symbols — will be digitally printed in black ink. Get started on your pair here.

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