Premier Teams Up With Nike SB for Your Catch of the Day

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Based in Grand Rapids, Michigan, Premier has cooked up a collaboration with Nike SB that draws a comparison between salmon and skateboarding. As the Premier team notes, “Replace the streams with busy streets and the spawning grounds with skate spots and it begins to look very familiar, especially in the case of our local skate spot and salmon pass: the Fish Ladder.” Premier borrows the “Fish Ladder” name for its collaborative Dunk Low and Janoski Max silhouettes, both of which feature a salmon-steak suede upper with contrast black fish-scale textures. The Dunk is finished with a translucent salmon outsole. Along with matching apparel and skate deck, the Premier x Nike SB “Fish Ladder” collection launches November 14 at 8 a.m. EST in-store, followed by an 11 a.m. EST online release the same day.

Release Date: 11/14/15 (Saturday)

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