The TAG Heuer Connected Watch Runs Android and Still Looks Classic

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Announcing a product at an event like Baselworld without it actually existing, was certainly a bold move on TAG Heuer's part, but it's also a sure-fire way to drive your team to deliver. And, with the official unveiling of the TAG Heuer Connected Watch nearly 9 months after its "reveal," TAG Heuer, Intel, and Google have more than delivered. In launching the brand's first smartwatch, brand CEO Jean-Claude Biver accurately acknowledges the pairing as Silicon Valley meeting Switzerland, recognizing the growing market in smartwatches and the need for TAG to "not lose the wrist" to new brands. Priced at about $1,500, the timepiece runs the Android Wear operating system, but also clings boldly to its 155 year old history, highlighting its "Swiss made" roots with a Carrera-inspired design, but with its usual mechanical innards replaced with software and sensors within the 46.2mm wide and 12.8mm thick titanium case. Its screen is a 360x360 pixel touchscreen paired with an Intel Atom processor assisted with built-in apps, Bluetooth, and WiFi connectivity as well as audio streaming and a microphone. The first generation TAG Heuer Connected Watch can also be swapped back into a mechanical watch later by the brand if buyers are missing the real thing. The TAG Heuer Connected Watch launches today online and in the United States followed by Japan on November 12 and November 27 in Europe.