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New Balance Set to Launch First 3-D Printed Running Shoe

New Balance Set to Launch First 3-D Printed Running Shoe
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Through an exclusive collaboration with 3D Systems and the company's newly developed DuraForm Flex TPU, New Balance will soon launch its first high performance running shoe with a 3D-printed midsole. The technology leverages the benefits of 3D printing and and materials science innovations to create the ideal balance of flexibility, strength, weight and durability. The shape of the 3D-printed midsole is based on underfoot pressure data from heel strikers, with more cushioning elements in areas of higher average pressure. Selective laser sintering (SLS), a process which converts new powder materials into solid cross-sections, layer by layer, gives the resulting parts a previously unavailable combination of strength and elasticity, ideal for performance running shoes. This limited edition, state-of-the-art running shoe, using New Balance’s Fresh Foam Zante silhouette, will launch first in Boston in April 2016 and then in select New Balance retail locations around the globe.