Inside the Commercial that Inspired the New Air Jordan 7

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Part of the appeal of Jordan Brand’s retro silhouettes is wrapped up in nostalgia. Consider the latest Air Jordan 7 colorway, the “Bright Concord” style that takes its design inspiration from a classic McDonald’s commercial from the 1993. Airing before Super Bowl XXVII, the spot featured Michael and Larry Bird waging an increasingly difficult game of H-O-R-S-E, but while the wager centered around a Big Mac and side of fries, most viewers couldn’t take their eyes off MJ’s brightly colored ensemble, which would go on to live a second life through the new Air Jordan 7. Check out the full story at Champs Sports’ blog, The Drop.