It's not often you get a behind the scenes tour of a shop before its officially open for business, but that's exactly what we've got here with a sneak peek inside Concepts' new store in New York City. After several successful pop-up shops, the Boston-based brand is now set-up to be in NYC for the long-haul, designing a space bathed with natural light, embracing minimalism, and not afraid to showcase its own blend of industrial meets nature. Stocked with apparel, sneakers, and accessories under their own name as well as from other brands like visvim, Neighborhood, Nike, and Columbia Japan, Concepts NYC looks to have it all. The space even has its own dedicated cap spot, a sneaker room, and even plans for a greenhouse in the back so customers can take a break from the hustle out front.
To mark the launch, Concepts is giving visitors to the NYC shop a chance to cop some of their most popular shoes, including a limited edition run of the Concepts Holy Grail pack, the adidas Originals Yeezy Boost 350 "Pirate Black," and the Drake x Air Jordan 10 Retro "OVO." There also looks to be another collab with Reebok on tap, set to launch next week, offered in a classic white and burgundy. The official opening of Concepts NYC is scheduled for November 21 at 10am.
225 Hudson St. | Map
New York, NY 10013
Picture Source: Hypebeast