After getting signed to an unprecedented lifetime deal, it seems Nike Basketball wanted to further cement the deal with the reveal of a LeBron James Brand typeface of its own. Created via a design partnership between Rob Gonzalez and Jonathan Quainton with their brand Sawdust, the London-based design team collaborated with Nike Basketball to add another completely bespoke typeface to their portfolio, one that encompasses the energy and power of one of the game's most dominant players. After the success of bespoke typefaces for Kobe Bryant and Kevin Durant, the decision was an easy one for all parties involved. Now let us know, did they hit the mark?
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