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Nike Explores Its History of Prints and Patterns

Nike Explores Its History of Prints and Patterns
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Functionality is such an exalted concept in the halls of Nike's global headquarters that the company's in-house Art Department, first established in 1983, calculates the psychology of color with performance design to create the prints and patterns on its apparel. In the annals of the brand's design breakthroughs, an important year is 1985, featuring the release of Nike's first all-over prints, appearing on running attire. In the '90s, bright colors and graphics were increasingly in demand by consumers, and Nike responded by assigning designers to sports outside their comfort zones, for instance directing an avid hiker to work on basketball textiles. The decade was also characterized by the distinctive iconography of Nike ACG, which prints inspired by petroglyph art, rock formations, plants and more, as well as Michael Jordan's push to louder designs on Jordan Brand products. Today, the evolution of modern textiles, see on Nike’s new catalog of knit and woven footwear, continues to redefine and expand the Swoosh's graphic expectations. Check out the full feature here.

See the Sacai x NikeLab Holiday 2015 collection
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