See More of the Nike Gear Up for Game Day Campaign from FIELD

Nike Gear Up for Game Day
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In the lead up to the NFL games hosted in London's Wembley Stadium, design firm FIELD worked with the Nike Brand Design team to produce a new visual language for America's biggest sport. With the goal of shifting the image of the hard-hitting sport from aggressive to strategic, FIELD provided a range of media and art consulting that resulted in Nike's "Gear Up for Game Day" campaign. The FIELD project, entitled "Untouchable Speed," is a minimalist and classical concept for graphics and photographic style that zeros-in on athleticism and tactical finesse much like the heroic Greek statues. Take a look below at the Nike Gear Up for Game Day collateral from FIELD below and let us know what you think about their shift in perspective.

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Don't miss our look at the Nike Vapor Untouchable II Cleat
And the Nike Vapor Untouchable Uniform









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