Flipping sneaker feedback on its head, Extra Butter has involved you - the fans - in every stage of their unique design project this year. Dubbed the Saucony x Extra Butter x You "A Nite at the Drive-In", we're now getting our first look at the results of the effort, picking up a retro movie theme that the New York retailer has curated via their social media following, handing over all the decision-making power from concept to detailed execution to those with two thumbs and a smarphone. The first look at the sample of the design is now available, revealed by the team through their Instagram feed. What do you think so far? Let them know as your feedback will fuel the second round of design.
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Extra Butter x Saucony x You Here are two 1st Round Sample options of our #EBFTP Shadow 5000's, inspired by "A Nite at the Drive-In ". Just as we've done with this whole process, we invite your feedback in the comments section as we are working to make adjustments where it's needed to advance to a 2nd round sample. We're extremely happy with how both options came out thus far, the quality is super buttery, and now the fine details are in your hands! If you missed our live unveiling via Periscope, log-on and follow @extrabutter as the session will be available for viewing for another 24 hours?. Thanks all!
A photo posted by #ExtraButter (@extrabutter) on Dec 22, 2015 at 5:32pm PST